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We’re in the Birmingham Post!

Exciting times at Giants & Titans this week when the Birmingham Post ran a story about us in their prestigious Business section.

Giants & Titans, Birmingham creative agency

Shortly after going live on the Post’s website the article was #3 in the ‘Most read” section and within 36 hours of publication it had clocked up over 150 shares!

What a treat it is to be famous (for a few minutes!)

Check out the article here.

When Spielberg turned up on our doorstep

Exciting times as we arrived at our central Birmingham HQ this week to find the surrounding streets had been turned into a movie set for the latest shoot from none other than the master, Steven Spielberg!

According to the Birmingham Mail, the name of the movie is “Ready Player One” and it’s a Sci-Fi thriller. Our exclusive on-the-ground shots (well, a few snaps we grabbed on our phones at lunchtime!) confirm the Mail’s story as you can see.

We can’t wait to see how this one turns out… Pass the popcorn!

Standard Blog Post With All The Trimmings

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When G&T went to Monza

Just a few days ago we were fortunate enough to be at the first race in the Blancpain GT Endurance Series to support our client Kaspersky Motorsport (and drool at some of the metal on show, particularly the team’s Ferrari 458 GT3). Here’s a quick gallery of some of the images and videos we grabbed while we were there:

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A WordPress plug-in brings down world leaders

The news this week has been filled with the so called “Panama Papers” which have resulted in the resignation of at least one world leader, the Icelandic Prime Minister, and have caused controversy to surround others including Russian President Putin and British prime minister Cameron.

The data involved was taken from a Panamanian Law Firm called Mossack Fonseca (MF) by a hacker and reveals secret financial structures used by the powerful and wealthy to hide their assets around the world.

Giants & Titans | Panama Papers

Wordfence, our chosen security plug-in for WordPress web builds, performed an analysis of MF’s network and it seems that the breach may have been caused by an outdated version of the notorious Revolution Slider.

This plug-in has been linked to many hack attacks over the past 12 months so if you’re site is using this plug-in please do keep it up to date but moreover we’d suggest swapping it out for a different version.

It’s unclear who has really built the Rev Slider plug-in, maybe the purpose by it’s creation wasn’t so innocent after all, but was is clear is that keeping plug-ins and the WordPress core all up to date at all times is one of the best security steps you can take.

So, it turns out that not updating your WordPress plugins is not only just bad practice but it may also  result in the fall of world leaders and the largest data breach to journalists in history…

Well, she only flew the Millennium Falcon!

After a stella (pardon the pun!) end to 2015 with the launch of Star Wars’ new movie the obligatory board games have been flowing out even since.

But the one that’s ended up getting it’s own hashtag, for the wrong reasons I may add, is the Monopoly Game for Star Wars made by board game legends Hasbro. Buy why?

They thought that leaving out Rey was the best thing to do because after all she “only” flew the Millennium Falcon and had that small matter of the Force awakening in her…

So not a major character then? Seriously.

However, Hasbro has today confirmed that it would be adding Rey to its Star Wars Monopoly set following extensive fan criticism. The hashtag “#WheresRey” trended for several days as fans complained about the omission of the female lead.

And whilst the world, universe, man, his dog and many Jedis have taken them to task over it across social media the one, who the Force is strongest in, has come from someone much shorter and who, on the surface of things, might seem less powerful than the rest…

Nope, not Yoda (sorry pal, next time) but it’s a super-powerful 8 year old called Annie Rose.

What a legend!

Yet again proving the old adage “it’s the message, not the medium”

Giants and Titans | Wheresrey

Amazon + Drone + Clarkson

Some say he is a fool, some say he is now richer than he was before and some say he is a legend.

All we know is that Amazon have got him to advertise their latest foray into drone delivery.

At some point we will be seeing drone delivery but it will naturally happen in places where the drones cannot interfere with civil aviation, urban areas and so forth. With a current 15 mile flight range delivering in places that desperately suffer from bad logistic networks, such as the Africa’s, is still a little way off. However, the aviation trickiness and built up area issues will be less of a worry.

But while we wait for out next home delivery to come crashing through our roof or smashing down on the car, here’s Jeremy Clarkson’s take on how useful it will be in that emergency situation where a child NEEDS something right now and just can’t wait because people will die otherwise.. First world problem huh.

Where next with Drones?

Giants and Titans | Birmingham Creative Agency | DJI Phantom X

We have a DJI Phantom 3 Advanced drone at the agency and are always experimenting with ways in which we can use it.

This month we are taking it indoors to a client to capture some unique footage of what they do best. More on that story when we have the videos to share! It’s gonna be good…

But why have we got a drone you might say because after all it’s “just a flying camera” (as someone once said to me!)

It’s not about the camera or really the technology itself, although all the Fly-to-Home, Autopilot, Follow-Me, GPS and 1080p tech’ is pretty god damn funky! It’s about being creative with the technology so it’s what you do with it that makes it a superb creative tool.

So that’s why we bought it.

Imagine how pleased we were when we saw this video today from DJI who make our drone saying that it is meant to be a creative tool and something that is powering all sorts of sectors.

The video is about where drones are going next and some of it is just amazing. Watch the Painting The Sky function they have conjured up. If just half of this stuff comes to market who knows where the creative limit is with such a tool.

How a hyphen can bring down a rocket

Giants and Titans | Birmingham Creative Agency

 

We talk a lot about the accuracy of copy, spelling, grammar, etc when Beautifully Crafting our work but why such a serious focus?

Aside from being very important it’s what sets apart great comms from just great comms, sparks intrigue not just interest, makes systems run perfectly not just ok.

As an example, one of the most infamous typos in history was made by NASA and it’s not natural to think that NASA would be too obsessive over grammar. Well…

In 1962, NASA attempted to launch Mariner 1, with the intention of probing Venus. The craft exploded less than two minutes after takeoff as we know.

Multiple theories emerged surrounding the reasons behind the craft’s failure, but the most commonly cited explanation, directly from Mariner 1’s post-flight review board, is that a lone “dropped hyphen” in the computer code instructions incited the flight’s demise.

Richard Morrison, a NASA official, said:

“The hyphen in question gives a cue for the spacecraft to ignore the data the computer feeds it until radar contact is once again restored. When that hyphen is left out, false information is fed into the spacecraft control systems. In this case, the computer fed the rocket in hard left, nose down and the vehicle obeyed and crashed.”

The omission of the hyphen, which set NASA back $80m, was deemed by “2001: A Space Odyssey” author Arthur C. Clarke to be “the most expensive hyphen in history.”

So if a missing or erroneous hyphen can bring down a rocket, you can imagine now why we not only craft our creative so beautifully but also our copy, code, designs, data, and so on.

We don’t want the batteries dropping out of our mice due the incorrect use of the possessive apostrophe!

Giants and Titans | Birmingham Creative Agency | Mariner 1

The Mariner 1 launching prior to the disaster