Where next with Drones?

Giants and Titans | Birmingham Creative Agency | DJI Phantom X

We have a DJI Phantom 3 Advanced drone at the agency and are always experimenting with ways in which we can use it.

This month we are taking it indoors to a client to capture some unique footage of what they do best. More on that story when we have the videos to share! It’s gonna be good…

But why have we got a drone you might say because after all it’s “just a flying camera” (as someone once said to me!)

It’s not about the camera or really the technology itself, although all the Fly-to-Home, Autopilot, Follow-Me, GPS and 1080p tech’ is pretty god damn funky! It’s about being creative with the technology so it’s what you do with it that makes it a superb creative tool.

So that’s why we bought it.

Imagine how pleased we were when we saw this video today from DJI who make our drone saying that it is meant to be a creative tool and something that is powering all sorts of sectors.

The video is about where drones are going next and some of it is just amazing. Watch the Painting The Sky function they have conjured up. If just half of this stuff comes to market who knows where the creative limit is with such a tool.

How a hyphen can bring down a rocket

Giants and Titans | Birmingham Creative Agency

 

We talk a lot about the accuracy of copy, spelling, grammar, etc when Beautifully Crafting our work but why such a serious focus?

Aside from being very important it’s what sets apart great comms from just great comms, sparks intrigue not just interest, makes systems run perfectly not just ok.

As an example, one of the most infamous typos in history was made by NASA and it’s not natural to think that NASA would be too obsessive over grammar. Well…

In 1962, NASA attempted to launch Mariner 1, with the intention of probing Venus. The craft exploded less than two minutes after takeoff as we know.

Multiple theories emerged surrounding the reasons behind the craft’s failure, but the most commonly cited explanation, directly from Mariner 1’s post-flight review board, is that a lone “dropped hyphen” in the computer code instructions incited the flight’s demise.

Richard Morrison, a NASA official, said:

“The hyphen in question gives a cue for the spacecraft to ignore the data the computer feeds it until radar contact is once again restored. When that hyphen is left out, false information is fed into the spacecraft control systems. In this case, the computer fed the rocket in hard left, nose down and the vehicle obeyed and crashed.”

The omission of the hyphen, which set NASA back $80m, was deemed by “2001: A Space Odyssey” author Arthur C. Clarke to be “the most expensive hyphen in history.”

So if a missing or erroneous hyphen can bring down a rocket, you can imagine now why we not only craft our creative so beautifully but also our copy, code, designs, data, and so on.

We don’t want the batteries dropping out of our mice due the incorrect use of the possessive apostrophe!

Giants and Titans | Birmingham Creative Agency | Mariner 1

The Mariner 1 launching prior to the disaster

Toyota tops the viral chart on Back To The Future day

So the 21st of October 2015 was THE day that all Back To The Future fans will know is a seriously significant date and Toyota decided to get the original duo onboard for their latest pieces.

Toyota’s two videos – one being a teaser version of the other – claimed viral video chart victory on the day and when you watch them it’s easy to understand why with the film’s stars, Michael J Fox and Christopher Lloyd, got involved.

The full-length video has received almost four million views and been shared over 112,000 times in the past seven days.

Pretty epic stuff and a seriously well made piece showing the power of video as a branding tool.

Augmented Reality for kids colouring

If you have children or you’re a big kid yourself like some of us are, then something conceived or designed by Disney will be in your house somewhere. DVDs, dresses, lunch bags, pencils, story books, pens, you name it they do it.

And now the humble colouring book has been Disney-ified with an Augmented Reality app…

Who knew that a little colouring book would now be powered by real-time texturing, outlier rejection algorithms, surface deformation recovery thus outputting a 2-D image into a 3-D one by completing occluded 3-D areas not evident on the 2-D model.

And there was most of us thinking it was just a simple case of tree > chop > pulp > dry > press > print and voila!

Nope, colouring is far more complicated than that as most under 10’s will tell us!