G&T blog.

Our latest news & thoughts

Explaining things for FLYdocs

FLYdocs, the aircraft document management company, has a complicated business (for all the right reasons!) but they wanted to explain it in a simple manner.

Enter G&T from stage left!

Revolutionise the way you think about aircraft records management in 98 seconds from Giants & Titans on Vimeo.

Appointed by GVA to handle The Meadows

Once again we’re excited to announce that property management company GVA has appointed us to help rebrand and then relaunch The Meadows Shopping Centre.

The work sees us working with the GVA marketing team to position the centre as a destination for the town and then relaunch all the associated assets.

Best roll our sleeves up then!

Appointed by Kaspersky Lab to handle motorsport

2017 Blancpain GT Series.
Monza
Monza, Italy
21st – 23rd April 2017.
Photo: Drew Gibson.

We’re super excited to announce that global internet security giant, Kaspersky Lab, has appointed us to handle all their comm’s for their motorsport division.

The work will see us developing the strategy, content and community managing their social media.

Added to this, we will be travelling with the team to various European tracks to bring the race coverage live to the fans.

First stop – Monza!

Well, she only flew the Millennium Falcon!

After a stella (pardon the pun!) end to 2015 with the launch of Star Wars’ new movie the obligatory board games have been flowing out even since.

But the one that’s ended up getting it’s own hashtag, for the wrong reasons I may add, is the Monopoly Game for Star Wars made by board game legends Hasbro. Buy why?

They thought that leaving out Rey was the best thing to do because after all she “only” flew the Millennium Falcon and had that small matter of the Force awakening in her…

So not a major character then? Seriously.

However, Hasbro has today confirmed that it would be adding Rey to its Star Wars Monopoly set following extensive fan criticism. The hashtag “#WheresRey” trended for several days as fans complained about the omission of the female lead.

And whilst the world, universe, man, his dog and many Jedis have taken them to task over it across social media the one, who the Force is strongest in, has come from someone much shorter and who, on the surface of things, might seem less powerful than the rest…

Nope, not Yoda (sorry pal, next time) but it’s a super-powerful 8 year old called Annie Rose.

What a legend!

Yet again proving the old adage “it’s the message, not the medium”

Giants and Titans | Wheresrey

Amazon + Drone + Clarkson

Some say he is a fool, some say he is now richer than he was before and some say he is a legend.

All we know is that Amazon have got him to advertise their latest foray into drone delivery.

At some point we will be seeing drone delivery but it will naturally happen in places where the drones cannot interfere with civil aviation, urban areas and so forth. With a current 15 mile flight range delivering in places that desperately suffer from bad logistic networks, such as the Africa’s, is still a little way off. However, the aviation trickiness and built up area issues will be less of a worry.

But while we wait for out next home delivery to come crashing through our roof or smashing down on the car, here’s Jeremy Clarkson’s take on how useful it will be in that emergency situation where a child NEEDS something right now and just can’t wait because people will die otherwise.. First world problem huh.

Where next with Drones?

Giants and Titans | Birmingham Creative Agency | DJI Phantom X

We have a DJI Phantom 3 Advanced drone at the agency and are always experimenting with ways in which we can use it.

This month we are taking it indoors to a client to capture some unique footage of what they do best. More on that story when we have the videos to share! It’s gonna be good…

But why have we got a drone you might say because after all it’s “just a flying camera” (as someone once said to me!)

It’s not about the camera or really the technology itself, although all the Fly-to-Home, Autopilot, Follow-Me, GPS and 1080p tech’ is pretty god damn funky! It’s about being creative with the technology so it’s what you do with it that makes it a superb creative tool.

So that’s why we bought it.

Imagine how pleased we were when we saw this video today from DJI who make our drone saying that it is meant to be a creative tool and something that is powering all sorts of sectors.

The video is about where drones are going next and some of it is just amazing. Watch the Painting The Sky function they have conjured up. If just half of this stuff comes to market who knows where the creative limit is with such a tool.

How a hyphen can bring down a rocket

Giants and Titans | Birmingham Creative Agency

 

We talk a lot about the accuracy of copy, spelling, grammar, etc when Beautifully Crafting our work but why such a serious focus?

Aside from being very important it’s what sets apart great comms from just great comms, sparks intrigue not just interest, makes systems run perfectly not just ok.

As an example, one of the most infamous typos in history was made by NASA and it’s not natural to think that NASA would be too obsessive over grammar. Well…

In 1962, NASA attempted to launch Mariner 1, with the intention of probing Venus. The craft exploded less than two minutes after takeoff as we know.

Multiple theories emerged surrounding the reasons behind the craft’s failure, but the most commonly cited explanation, directly from Mariner 1’s post-flight review board, is that a lone “dropped hyphen” in the computer code instructions incited the flight’s demise.

Richard Morrison, a NASA official, said:

“The hyphen in question gives a cue for the spacecraft to ignore the data the computer feeds it until radar contact is once again restored. When that hyphen is left out, false information is fed into the spacecraft control systems. In this case, the computer fed the rocket in hard left, nose down and the vehicle obeyed and crashed.”

The omission of the hyphen, which set NASA back $80m, was deemed by “2001: A Space Odyssey” author Arthur C. Clarke to be “the most expensive hyphen in history.”

So if a missing or erroneous hyphen can bring down a rocket, you can imagine now why we not only craft our creative so beautifully but also our copy, code, designs, data, and so on.

We don’t want the batteries dropping out of our mice due the incorrect use of the possessive apostrophe!

Giants and Titans | Birmingham Creative Agency | Mariner 1

The Mariner 1 launching prior to the disaster

Toyota tops the viral chart on Back To The Future day

So the 21st of October 2015 was THE day that all Back To The Future fans will know is a seriously significant date and Toyota decided to get the original duo onboard for their latest pieces.

Toyota’s two videos – one being a teaser version of the other – claimed viral video chart victory on the day and when you watch them it’s easy to understand why with the film’s stars, Michael J Fox and Christopher Lloyd, got involved.

The full-length video has received almost four million views and been shared over 112,000 times in the past seven days.

Pretty epic stuff and a seriously well made piece showing the power of video as a branding tool.

Stunning interactive video by SPP

Here’s a really clever interactive video from Swedish Pension Firm SPP that shows two alternative visions of 2045.

SPP-interactive-video

The smart part of the video is the interactivity: by sliding the vertical divider bar left or right, we are shown SPP’s ‘sustainable saving’ version of 2045 contrasted with the rather darker, gloomier alternative.

Combining creativity and technology in this way makes the point in an amazingly effective way. Check it out at http://earth2045.com/