Problem

Challenge

Founded in 1995, pioneering lingerie brand Bravissimo came to us with a problem.

As the brand had grown up, so had their consumers.

Together we defined the challenge:

Reach and engage with a younger audience across digital, in-store, social media, press and OoH channels.

Thinking

Approach

To build insights for the campaign we looked at Bravissimo’s target audience and competitors to understand what was being communicated to women and how it was received.

Our analysis uncovered a number of opportunities to elevate Bravissimo above the competition:

Don’t be overly styled or superficial.

Don’t preach or patronise about fit.

Be desirable, not overtly sexy.

Result

The experience

From this, we summarised that it was more than just a product-based purchase, it was an emotive proposition.

It’s about how lingerie can make women feel.

Armed with this insight, we created an end-to-end campaign spanning photo shoots, video creation, in-store support, social media, social content, website and much more.

The campaign was more than just marketing, it was a fundamental shift in communications approach to resonate with a new audience.

Problem

Challenge

After 20 years, global cybersecurity brand Kaspersky was moving to a new brand platform based on a proposition of “Bring on the future”.

The challenge in front of them was centred around bringing the new proposition to life through storytelling – simply telling consumers and B2B audiences that their brand attitude had totally transformed is not enough.

We had to show them the new Kaspersky outlook in an emotive, engaging and entertaining way.

Cybersecurity marketing is full of FUD (fear, uncertainty and distrust) and we were not going to trade on that platform.

We wanted to deliver on the much more positive brand promise and truly celebrate the Defenders of Digital.

Thinking

Approach

Defenders of Digital was our answer – a celebration of the selfless individuals who fight to keep the internet safe, open, free and functional.

The campaign began in Mevagissey, Cornwall, a small fishing village where internet cables linking Europe to the USA emerge from the Atlantic Ocean.

We installed a huge tower at the end of the harbour that told the world about the Defenders of Digital.

Thanks to the juxtaposition of our high-tech tower in the unashamedly low-tech village of Mevagissey, the story received millions of views online and provided the perfect launch platform for the first series.

Result

The experience

We shot documentaries that would form the backbone of the campaign, travelling around the world and flexing our approach when circumstances dictated to gather high quality content.

Our in-house team arranged and art-directed each shoot, created & asked the interview questions, handled the editing process and even applied subtitles.

With such strong material to work with, the next phase of the project saw us maximising its impact across multiple channels.

To achieve this, again we did not just consider the obvious places, combining left & right brain thinking to launch a wide ranging campaign.

Problem

Challenge

Kumho Tyre UK is a subsidiary of the South Korean parent company Kumho Group.

With big aspirations and even bigger targets, their challenge was to deliver like a top 10 tyre brand – but with a lean team.

8 years ago they came to us to partner with them on their journey.

Thinking

Approach

Working under the usual agency-client method simply wouldn’t work in this relationship. We had to be a true extension of their team in every way.

We are trusted to deliver in a hands-off setup, meeting all the brand requirements at every turn and delivering on Kumho’s business requirements across the board.

And of course, ensuring not a single pound is wasted.

Result

The experience

8 years on and our partnership is still as strong as ever.

We have delivered countless campaigns, launched 4 iterations of their website, look after social media from strategy to execution and have also built internal systems to support their sales and management teams.

Oh, and we have the pleasure of activating Kumho’s brand partnership with Tottenham Hotspur Football Club – a responsibility we relish.

Problem

Challenge

Buoyed by new owners and a growing customer base, MG is a brand that’s going places in the ultra-competitive UK car market.

This was the first SUV MG had ever created and marked a step forward for the brand in every way.

We were tasked with successfully launching the MG ZS to an expectant new audience.

Thinking

Approach

We were instrumental in the entire launch, creating the overall creative concept and then executing it across a whole array of channels.

Throughout our partnership with this storied British brand, we were responsible for the strategy, creation and delivery of countless assets from quarterly campaigns through to dealer communications.

Result

The experience

Our work spanned press, online, outdoor, video and a launch event, and came together as a connected campaign that had massive cut-through.

With a small internal team, MG relied heavily on G&T for every aspect of the project.

This collaborative approach was vital as we co-ordinated not only our own team but also MG’s PR, media and digital agencies as a single cohesive unit.

Problem

Challenge

Iconic British fragrance brand Penhaligon’s opened its first Chinese store in Shanghai in 2021.

Consumer demand for this uniquely British brand was strong from the start, and G&T was hired to tell the brand’s story to an expectant Chinese audience.

Thinking

Approach

Using the brand’s mercurial founder William Penhaligon as our starting point, we took viewers on an eccentric tour through his world.

We leant right into the stories behind each fragrance and their association with distinct periods of history, from the Roaring 1920’s all the way back to 483BC, and showed William meandering through 11 different historical periods on his magical Penny Farthing.

Result

The experience

We created a suite of visual assets to tell the story of Penhaligon’s British Tales range both in-store and online, from long and short form animations to alluring Point of Sale graphics.

This treasure chest full of assets all followed the direction of the centrepiece animation to create a consistently impactful campaign.

From multiple versions of the master film and cutdowns, through to dozens of edits for different channels and sizes, the hero animation was worked hard.