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21 Bennett’s Hill,
Birmingham,
B2 5QP
This genuine partnership sees us acting as an extension of the UK Marketing Team, seamlessly delivering a range of initiatives.
Problem
Kumho Tyre UK is a subsidiary of the South Korean parent company Kumho Group.
With big aspirations and even bigger targets, their challenge was to deliver like a top 10 tyre brand – but with a lean team.
8 years ago they came to us to partner with them on their journey.
Thinking
Working under the usual agency-client method simply wouldn’t work in this relationship. We had to be a true extension of their team in every way.
We are trusted to deliver in a hands-off setup, meeting all the brand requirements at every turn and delivering on Kumho’s business requirements across the board.
And of course, ensuring not a single pound is wasted.
Result
8 years on and our partnership is still as strong as ever.
We have delivered countless campaigns, launched 4 iterations of their website, look after social media from strategy to execution and have also built internal systems to support their sales and management teams.
Oh, and we have the pleasure of activating Kumho’s brand partnership with Tottenham Hotspur Football Club – a responsibility we relish.
The Results
Delivered a Dealer Mapping tool
Helped them build a 400-strong dealer network
End-to-end social media execution
From strategy to community management, we look after the lot
The G&T team is fundamental to our successful business operations. Our sales team is strong, but we need strong marketing. This is where G&T fits in.
