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21 Bennett’s Hill,
Birmingham,
B2 5QP
We led the way in every element of the launch of the pioneering new MG ZS, from creative concept to the press launch event.
Problem
Buoyed by new owners and a growing customer base, MG is a brand that’s going places in the ultra-competitive UK car market.
This was the first SUV MG had ever created and marked a step forward for the brand in every way.
We were tasked with successfully launching the MG ZS to an expectant new audience.
Thinking
We were instrumental in the entire launch, creating the overall creative concept and then executing it across a whole array of channels.
Throughout our partnership with this storied British brand, we were responsible for the strategy, creation and delivery of countless assets from quarterly campaigns through to dealer communications.
Result
Our work spanned press, online, outdoor, video and a launch event, and came together as a connected campaign that had massive cut-through.
With a small internal team, MG relied heavily on G&T for every aspect of the project.
This collaborative approach was vital as we co-ordinated not only our own team but also MG’s PR, media and digital agencies as a single cohesive unit.
The Results
Sales increase of 104%
year on year
Month on month growth
in a declining market
A huge huge thank you for being a brilliant agency and fab people. We could not have achieved what we have without your dedication, creative flair and can-do attitude.
