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21 Bennett’s Hill,
B2 5QP


The British Tales scents are versatile and have their own story to tell. Tales of tradition, history, myth – always with a little whimsy or twist of quirkiness that bring them into the modern day. Our task was to bring these tales to life in a stunning campaign.



Iconic British fragrance brand Penhaligon’s opened its first Chinese store in Shanghai in 2021.

Consumer demand for this uniquely British brand was strong from the start, and G&T was hired to tell the brand’s story to an expectant Chinese audience.



Using the brand’s mercurial founder William Penhaligon as our starting point, we took viewers on an eccentric tour through his world.

We leant right into the stories behind each fragrance and their association with distinct periods of history, from the Roaring 1920’s all the way back to 483BC, and showed William meandering through 11 different historical periods on his magical Penny Farthing.


The experience

We created a suite of visual assets to tell the story of Penhaligon’s British Tales range both in-store and online, from long and short form animations to alluring Point of Sale graphics.

This treasure chest full of assets all followed the direction of the centrepiece animation to create a consistently impactful campaign.

From multiple versions of the master film and cutdowns, through to dozens of edits for different channels and sizes, the hero animation was worked hard.

The initial ideas blew us away. The final output was even stronger! Producing such a large volume of work to the same consistently high standard and detail is remarkable.

Head of Campaigns & Editorial, Penhaligon’s