Toyota tops the viral chart on Back To The Future day

So the 21st of October 2015 was THE day that all Back To The Future fans will know is a seriously significant date and Toyota decided to get the original duo onboard for their latest pieces.

Toyota’s two videos – one being a teaser version of the other – claimed viral video chart victory on the day and when you watch them it’s easy to understand why with the film’s stars, Michael J Fox and Christopher Lloyd, got involved.

The full-length video has received almost four million views and been shared over 112,000 times in the past seven days.

Pretty epic stuff and a seriously well made piece showing the power of video as a branding tool.

Stunning interactive video by SPP

Here’s a really clever interactive video from Swedish Pension Firm SPP that shows two alternative visions of 2045.

SPP-interactive-video

The smart part of the video is the interactivity: by sliding the vertical divider bar left or right, we are shown SPP’s ‘sustainable saving’ version of 2045 contrasted with the rather darker, gloomier alternative.

Combining creativity and technology in this way makes the point in an amazingly effective way. Check it out at http://earth2045.com/