It’s an irrefutable fact that the mobile-driven, social media led world in which marketers operate has changed the nature of storytelling irreversibly.

But how should creative & campaign strategies be adapted?

What works with today’s audiences – who can barely even be described as ‘audiences’ any more such is the battle for their attention?

The video above gives some clues, but for the full report – loaded with insights from Google & Facebook as well as our own experiences – please email or get in touch using our chat widget.