July 15, 2016 Gray Dudek

Kaspersky Lab ask us to engage global employees


Kaspersky has a unique way of bringing employees together across the world under shared values. They call this The Formula.

We were asked to bringing The Formula to life, shoot a short film of Eugene Kaspersky introducing the project and then encourage employees to submit video ideas of what The Formula meant to them.

We then took all the submissions, placed them in a gallery and let the voting for the best one commence.

It was a fun campaign to support because some of the entries were super-cool, some were really bizarre and some were hilarious!