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21 Bennett’s Hill,
Birmingham,
B2 5QP

You want proof that we turn giants into titans? You got it.

Here at G&T our proposition is simple:

We help giants move forward through agile, exhilarating and effective comms, turning them into titans of their category.

Put another way, we exist to make a tangible difference to brands and businesses.

That’s a fairly bold claim, so we’re often asked to demonstrate what we mean by it.

A case in point

Over the course of this year we’ve been working with a global megabrand to transform the performance of their Direct to Consumer online store.

While the store was performing very well, the team felt it was capable of much more.

So they asked us to enhance it with the goal of improving all of the key performance indicators.

Like all of the best plans, the starting point was to review the current situation in order to find the opportunities.

We identified a few areas for immediate improvement:

1. The style of the visual content was inconsistent, both from page to page and also within the all-important product detail pages.

2. Killer content like reviews were not being used to the max.

3. Visitors to the site weren’t being shown information that would influence their purchase decision in an order that made sense psychologically.

4. There was no alignment between the social media ads that were sending people to the product pages and the content they then found on those pages – again an important behavioural consideration (the human brain loves consistency and is freaked out by anything that makes it wonder “Am I in the right place?”)

Then we got to work creating a smorgasbord of new imagery, starting with the top selling products.

We added reviews alongside products, created snappy new headlines, shot some products in our mini-studio (which is super-cost effective BTW) and generally pepped up the imagery across the site.

And at the same time, we created a suite of social ads with a consistent look & feel so that the buyer journey from Facebook or Instagram through to the eShop was seamless and felt familiar to people.

The results

The revamp had an immediate impact:

47% increase in conversion rate

More of the people who visited the page went on to buy something.

 

12% increase in average order value

Visitors spent more money as a result of the changes we made.

 

7% net sales increase

Across the board, sales went up.

 

At the top of this post I said that we exist to make a tangible difference to brands and businesses. These kind of results are exactly what that means.

CIMSPA – our newest giant!

We are so pleased to announce that CIMSPA has trusted us to partner with them on the next steps of their journey.

The Chartered Institute for the Management of Sport and Physical Activity has big goals and big ambitions.

Their team is growing faster than we have seen any team grow and the pace of their organisation is really picking up.

In a nutshell, CIMSPA is the professional development body for the UK’s sport and physical activity sector. They are committed to supporting, developing and enabling professionals and organisations to succeed and, as a result, inspire our nation to become more active.

We have been brought in to super-charge their comm’s across all of their social media accounts and to support them with 3 to 4 larger scale projects that are in the pipeline for 2023.

Helping to inspire our nation to become more active – we’re in!

First up is to collaborate with CIMSPA on the planning and strategy.

Once complete, we will swing in to action and begin building out the assets needed in all manner of formats ahead of getting stuck right in and posting the content, monitoring performance, A/B testing, community managing, and much more.

We’re excited to get started with them in the new year and see how 2023 plays out.

A few things are for sure, it’s going to be fast, fun and filled with big wins.

Ahhh…back in Birmingham again.

We love Birmingham in the UK.

It just has that ‘je ne sais quoi’ that seems to escape other cities.

OK, we’re not saying other cities are any worse, it’s just that Birmingham was the agency’s birthplace and for that reason it’ll always be special to us so we’re totally biased!

Post-pandemic, our new home is even closer to New Street train station, a mere 5 minute walk. And being closer to the heart of the city also means we are even closer to the superb bars and restaurants the city has to offer.

When we need to travel far and wide, it’s an absolute cinch.

The city is clearly holding its own after the pandemic. We thought we’d have the pick of the crop when it came to offices and we’d probably get a superb deal too.

Wrong.

We did indeed get a good deal, but we didn’t have the pick of everything. This shows us that while COVID did gut the city of its people and its life temporarily, those very same people are not giving up on the city – they want back in!

And so did we.

Thank God the days of ‘presenteeism’ are long gone.

But we have opted for a 2-3 model (2 days in, 3 out) because the pandemic taught us many things, with the primary lesson being that each and every person works differently.

The days of being judged by the masses on input have largely gone.

The internet is everywhere yet some still think that we have to be tied to a desk and chair to smash great campaigns out of the park.

It’s output that matters and that’s what’s always mattered to us. How we physically achieve the goals for our clients matters not, it’s the fact that we do achieve them that counts.

We have people who split their days to do the school runs, wake up with the sparrows to then call time late afternoon to walk the dogs and those that just love the 9-5pm routine. So the 2-3 model is a great flex.

Personally, my best ideas and solutions rarely come by staring at my screens. They tend to creep up on me like an SAS soldier when I least expect it. So to make more time for ideas to operate a sneak attack has always made sense.

Our new office is more like home and that was our overall mission. We’ve all spent so much time at our homes over the past years that to then be shoved back in to a space that feels wildly different would take a huge adjustment in mindset. A mindset that we did not want to lose nor change.

Sofas and coffee table vs. board room and chairs.

Break out area vs. eating lunch at desks.

Plants, lots of plants. Clean air is important right?

And many more flourishes that just make our agency that little bit more like home.

Why not pop in and see us some time? The Skittles bowl is always full.