How to persuade anyone to buy anything
As marketers, our role is to persuade.
To encourage people to make that almighty leap of faith from awareness to purchase – regardless of whether they’re buying for themselves or on behalf of a business.
You might think there’s an art to persuasion. But the truth is, it’s a science based on deep-rooted psychological principles.
If you’re yet to discover the work of American psychologist Robert B. Cialdini, allow us to take you through his 6 principles of why humans buy things…