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21 Bennett’s Hill,
Birmingham,
B2 5QP
A Fractional CMO and execution team for growing businesses.
Not every brand wants or needs a full time Chief Marketing Officer (CMO).
And while CMOs are great strategists, they still need a team or agency behind them to actually get things done.
So we’ve developed a model to address the problem.
We call it Ascend.
Ascend gives brands (usually with a headcount around 100 – 200) the marketing leadership of our founders Gray & Dave operating as Fractional CMOs within their business, but with the power of an agency behind them.
Reporting to the board, our experienced experts rapidly become an extension of the Senior Leadership Team.
Unlike having an in-house CMO, Ascend not only provides strategic guidance & planning, it also includes delivery & execution of the plans too.
With Ascend, our team is physically on site as much as needed, usually at least once a week.
This highly collaborative approach means we get under the skin of the business quickly and can formulate, communicate and execute marketing plans much easier than under the traditional client/agency model.
The full G&T team handles anything that looks, smells & feels like marketing.
It’s easier to say what isn’t included: 3rd party costs for print, media, shoots, events etc.
Just like with an in-house team.
Pretty-much everything else that we have the skills and expertise to deliver within our team is included in one simple monthly fee.
That means marketing strategy, conceptual creative work, branding, campaigns, web development, user experience, video production – right the way through to team mentoring and board reports.
Compared to the cost of an in-house team with agency fees on top, Ascend is amazingly affordable.
The clients that are working with us under this model have seen a reduction of ~40% across their marketing budget – meaning they have more to invest in other areas.
Bolting down a scope of work for 12 months can be restrictive – can you confidently predict every piece of activity now that you might need in the next year?
In fact, it’s as simple as an all inclusive holiday or a Netflix subscription.
Or put another way, if it’s marketing or comms, Ascend means it’s our responsibility.
We operate Ascend for several clients already, giving you confidence in our ability to deliver.
Leaving the marketing to us means you can focus on the tasks you should be doing, whether that’s working with suppliers, boosting client care or strategically taking the business forward.
The model costs about the same as an in-house CMO.
But under Ascend, you get the CMO(s) plus a full delivery team: 5+ heads and 75+ years of experience combined.
Ascend has made a huge difference to several brands, and we’re confident it can help you too. So get in touch with us and we’ll answer any of your questions.