Group rebrand

Global Infusion Group

Group rebrand

For over 30 years, Global Infusion Group have been serving up backstage hospitality and logistics at the world’s biggest shows and events. But as the business had grown into different divisions with separate identities, we were hired to create a new master brand – uniting every part of GIG and working across all marketing materials.

In close collaboration with our brand planning partners, we distilled six different identities into just two. These were given a fresh new look that could sit comfortably alongside the old style in the short term (while larger items like signage were updated) and also deliver longevity for the future.

Then, to make life easier for GIG’s global offices and army of suppliers, we developed a comprehensive brand book. This provided clear guidance on everything from mission statements to colour palettes, helping everyone bring the new brand to life in their day-to-day work.

Finally, we announced GIG’s bold new look to the world, via a multi-channel marketing campaign and totally transformed website. Giving this successful, established name a dynamic new global profile.

All our work has had a huge impact on the business, contributing to one of GiG’s biggest ever client wins for a major international event.

Thank you so much for taking the ‘confusion’ out of our ‘infusion’.

We love it all and are really excited now we are rolling it all out!

Bonnie May, Operations Director, Global Infusion Group
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Innovation Vouchers

Birmingham City University

Innovation Vouchers

We created the Innovation Vouchers launch campaign for Birmingham City University in partnership with Aston University and The University of Wolverhampton. We were responsible for the overall campaign concept including creating 10 original & diverse characters to represent different target audiences and the execution of the concept across a number of media channels.  The campaign delivered strong engagement, particularly from digital media.

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Amazing You

Bravissimo

Amazing You

When Bravissimo wanted to reach a younger audience, G&T was the perfect fit.

We discovered that Bravissimo’s expert advice, irresistible products and understanding that every woman is unique, all make customers feel great from the inside out. Hence our Amazing You campaign: A celebration of confidence and positivity; encompassing everything from national press to a Facebook app and social wall featuring real life amazing women. All centred around the Amazing You concept.

This long-term strategy is designed to allow both brand and audience to engage, enlighten and grow.

There’s only one word to describe Amazing You… Amazing! From concept to delivery we’re delighted with everything you’ve done for us and the impact it has had.
Nicola Yates, Senior Marketing Manager
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ZS Launch

MG Motor UK

ZS Launch

ZS represents a bold new era for iconic car brand MG, and our strong creative direction was an integral part of its successful launch.

With a multi-channel suite of assets covering press, online, outdoor, video and a launch event, we delivered an array of top-notch work that had massive cut-through for this vital new product launch.

A huge huge thank you for being a brilliant agency and fab people. We could not have achieved what we have without your dedication, creative flair and can-do attitude.
Louise Mitchell, Marketing Manager
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The Hive Launch

intu Potteries

The Hive Launch

The Hive entertainment & dining area was a big, exciting addition to intu Potteries.

Our campaign accentuated the world of new flavours coming to the centre and the city of Stoke on Trent using a bright, joyful creative approach that got shoppers’ attention and drove record breaking footfall in the centre & new development.

The Hive launch was a huge success and our shoppers are now staying longer than ever before. The role G&T’s impactful creative had in this success story cannot be understated, fantastic job guys!
intu Potteries
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I am

Panache Lingerie

I Am

Panache don’t just make lingerie that fits a woman’s body. They make it to fit their attitude, their passions and their life experiences too.

Armed with the insight that a great bra that fits perfectly should make a woman feel the best she possibly can, boosting her confidence and letting her spirit shine, we created the “I am” campaign.

A celebration of everything that makes a modern woman.

It has been a pleasure to work with you. Our team & our retail partners love the work that you’ve created and the campaign is delivering outstanding results.
Leigh Norris, Marketing Director
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New Kit Launch

Aston Villa FC

2015/16 Kit Launch

We made the new Aston Villa football kit launch speak volumes, thanks to their charismatic manager Tim Sherwood.

Our campaign featured some of Sherwood’s most succinct and evocative quotes, oozing personality from the handcrafted typography to the cleverly directed shots capturing the different personality traits of the players.

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#SayItLikeSherwood was an inspired campaign that G&T delivered with insight, passion and creativity.
Russell Jones, Head of Marketing