Your data is precious. If it’s hacked, it can affect almost every aspect of your life – like being locked out of social accounts, having your photos shared, or even having your bank account emptied. When digital-security experts Kaspersky sought to raise awareness of this serious issue, we turned to a digital star.
G&T hooked up with YouTuber Josh Pieters to create a privacy prank that made a serious point. In our hidden camera film, Josh showed his friend Sophia Tuxford the consequences of unwittingly sharing your data.
As Josh took Sophia for a stroll around Birmingham city centre, she was presented with her own personal information in a variety of unexpected ways. From her name and number on the side of a passing van, to a busker singing about her recent holidays, the clues became more obvious and alarming. Climaxing with a whole marching band wearing T-shirts emblazoned with pictures from Sophia’s Instagram feed.
With an 18-strong crew, we captured each shocking moment in secret, including Sophia’s priceless reactions. Delivering a highly engaging piece of social content that drove home a timely message.
Iconic Scandinavian brand DubbelDusch had embarked upon a brand awareness exercise using some beautifully shot extreme sports footage.
The trouble was, the films had failed to achieve the desired results, delivering zero uplift in brand equity and awareness among their target audience of young men. The final execution lacked spark, energy and the right treatment to appeal to this segment.
Using all our learnings from a Facebook Creative Hack and many successful social media content campaigns, we added bold new twists to the original footage.
The bold, impactful captions we created gave the films gravitas and made the content more thumbstopping than ever before. Our short, punchy edits of the footage communicated the key brand messages quickly and with purpose and by creating specific edits for key Google affinity groups we tailored specific messages for specific audience, giving relevance.
The result: A significant uplift in both brand awareness and brand affinity.
It’s an alarming fact. 60% of dads don’t expect to receive anything on Father’s Day. Our campaign for NIVEA MEN addressed this by giving one devoted father (and Liverpool FC supporter) a very special thank you.
We created a programme of highly engaging and emotive social content to help dads get what they’re due. First, we invited Liverpool fans to video themselves saying, “thanks dad”. Then came some added star power, as five LFC stars thanked their own fathers and told us how their dads had influenced their lives and careers.
These videos drove viewers to a custom landing page where they could nominate their dads for a fantastic prize. With the winner chosen, our central piece of content showed Liverpool FC Legend Robbie Fowler surprising the winning dad at home and presenting them with the ultimate LFC fan experience.
Powered by a smart social strategy, our film drove engagement in the run-up to Father’s Day to raise awareness and stimulate sales – and remind people everywhere to say, “thanks dad”.
With the run up to Wimbledon 2018 we were challenged with the task of launching Ellesse’s new tennis wear. We had the pleasure of working with Britain’s No.2 Cameron Norrie and gave him a great workout on the shoot to get some spectacular action shots with a twist. Above is one in a series of shots for Wimbledon which featured in an outdoor campaign round London. The rest of the campaign for Ellesse’s 2018/19 tennis wear will be launched later in the year.
We created the Innovation Vouchers launch campaign for Birmingham City University in partnership with Aston University and The University of Wolverhampton. We were responsible for the overall campaign concept including creating 10 original & diverse characters to represent different target audiences and the execution of the concept across a number of media channels. The campaign delivered strong engagement, particularly from digital media.
When Bravissimo wanted to reach a younger audience, G&T was the perfect fit.
We discovered that Bravissimo’s expert advice, irresistible products and understanding that every woman is unique, all make customers feel great from the inside out. Hence our Amazing You campaign: A celebration of confidence and positivity; encompassing everything from national press to a Facebook app and social wall featuring real life amazing women. All centred around the Amazing You concept.
This long-term strategy is designed to allow both brand and audience to engage, enlighten and grow.
There’s only one word to describe Amazing You… Amazing! From concept to delivery we’re delighted with everything you’ve done for us and the impact it has had.Nicola Yates, Senior Marketing Manager
As part of their Global Partnerships & Sponsorships initiative, Kaspersky Lab is supporting a pioneering group of 12 women as they strive to ski to the geographic North Pole.
Our ethereal, engaging campaign incorporated a wealth of social media content, from videos to images to infographics – all shared with millions of Kaspersky Lab fans around the globe.
Global icon NIVEA launched its new Urban Skin range in 2017, and G&T played an integral role in helping them reach a fresh new segment of the ultra-competitive skincare market.
Through a range of engaging creative techniques we were able to introduce the product to millions of NIVEA’s followers on Instagram, Facebook and – for the first time ever – Snapchat. The results were so strong we received praise from Facebook and Snap for the strength of our creative work.
This was my second project working with the G&T team and once again I was very impressed with the outcome. The quality of ideas, the execution of the creative and the ease of working with the team were all of the highest quality, and the results have proved that. It’s some of the strongest social creative I’ve worked on and I’ve had the pleasure of sharing with many other countries around the world as best in class.Adam Wright, NIVEA
ZS represents a bold new era for iconic car brand MG, and our strong creative direction was an integral part of its successful launch.
With a multi-channel suite of assets covering press, online, outdoor, video and a launch event, we delivered an array of top-notch work that had massive cut-through for this vital new product launch.
A huge huge thank you for being a brilliant agency and fab people. We could not have achieved what we have without your dedication, creative flair and can-do attitude.Louise Mitchell, Marketing Manager