Hacking Hurts

Kaspersky

Hacking Hurts

Your data is precious. If it’s hacked, it can affect almost every aspect of your life –  like being locked out of social accounts, having your photos shared, or even having your bank account emptied. When digital-security experts Kaspersky sought to raise awareness of this serious issue, we turned to a digital star.

G&T hooked up with YouTuber Josh Pieters to create a privacy prank that made a serious point. In our hidden camera film, Josh showed his friend Sophia Tuxford the consequences of unwittingly sharing your data.

As Josh took Sophia for a stroll around Birmingham city centre, she was presented with her own personal information in a variety of unexpected ways. From her name and number on the side of a passing van, to a busker singing about her recent holidays, the clues became more obvious and alarming. Climaxing with a whole marching band wearing T-shirts emblazoned with pictures from Sophia’s Instagram feed.

With an 18-strong crew, we captured each shocking moment in secret, including Sophia’s priceless reactions. Delivering a highly engaging piece of social content that drove home a timely message.

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DubbelDusch

DubbelDusch

Social media content for brand awareness

Iconic Scandinavian brand DubbelDusch had embarked upon a brand awareness exercise using some beautifully shot extreme sports footage.

The trouble was, the films had failed to achieve the desired results, delivering zero uplift in brand equity and awareness among their target audience of young men. The final execution lacked spark, energy and the right treatment to appeal to this segment.

Using all our learnings from a Facebook Creative Hack and many successful social media content campaigns, we added bold new twists to the original footage.

The bold, impactful captions we created gave the films gravitas and made the content more thumbstopping than ever before. Our short, punchy edits of the footage communicated the key brand messages quickly and with purpose and by creating specific edits for key Google affinity groups we tailored specific messages for specific audience, giving relevance.

The result: A significant uplift in both brand awareness and brand affinity.

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Father’s Day

nivea men

Father's Day 2018

It’s an alarming fact. 60% of dads don’t expect to receive anything on Father’s Day. Our campaign for NIVEA MEN addressed this by giving one devoted father (and Liverpool FC supporter) a very special thank you.

We created a programme of highly engaging and emotive social content to help dads get what they’re due. First, we invited Liverpool fans to video themselves saying, “thanks dad”. Then came some added star power, as five LFC stars thanked their own fathers and told us how their dads had influenced their lives and careers.

These videos drove viewers to a custom landing page where they could nominate their dads for a fantastic prize. With the winner chosen, our central piece of content showed Liverpool FC Legend Robbie Fowler surprising the winning dad at home and presenting them with the ultimate LFC fan experience.

Powered by a smart social strategy, our film drove engagement in the run-up to Father’s Day to raise awareness and stimulate sales – and remind people everywhere to say, “thanks dad”.

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Ellesse

Cameron Norrie

Ellesse Campaign

With the run up to Wimbledon 2018 we were challenged with the task of launching Ellesse’s new tennis wear. We had the pleasure of working with Britain’s No.2 Cameron Norrie and gave him a great workout on the shoot to get some spectacular action shots with a twist. Above is one in a series of shots for Wimbledon which featured in an outdoor campaign round London. The rest of the campaign for Ellesse’s 2018/19 tennis wear will be launched later in the year.

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Innovation Vouchers

Birmingham City University

Innovation Vouchers

We created the Innovation Vouchers launch campaign for Birmingham City University in partnership with Aston University and The University of Wolverhampton. We were responsible for the overall campaign concept including creating 10 original & diverse characters to represent different target audiences and the execution of the concept across a number of media channels.  The campaign delivered strong engagement, particularly from digital media.

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Interactive wall

University of Wolverhampton Student's Union

Interactive wall

The Student’s Union CEO wanted something innovative to engage students. The G&T Magic Wall was the answer.

Combining entertainment (including a fully-tuned piano), information and pure fun, the 17m long wall brought smiles to the students and a unique experience to the University campus.

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I’ve never seen anything like this before so was delighted when Giants & Titans showed me the concept and even more flabbergasted with the finished wall. Students, Staff & Alumni all love it!
Ann Gough, CEO

The North Pole

Kaspersky Lab

Digital Marketing

As part of their Global Partnerships & Sponsorships initiative, Kaspersky Lab is supporting a pioneering group of 12 women as they strive to ski to the geographic North Pole.

Our ethereal, engaging campaign incorporated a wealth of social media content, from videos to images to infographics – all shared with millions of Kaspersky Lab fans around the globe.

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Urban Skin

Nivea

Urban Skin

Global icon NIVEA launched its new Urban Skin range in 2017, and G&T played an integral role in helping them reach a fresh new segment of the ultra-competitive skincare market.

Through a range of engaging creative techniques we were able to introduce the product to millions of NIVEA’s followers on Instagram, Facebook and – for the first time ever – Snapchat. The results were so strong we received praise from Facebook and Snap for the strength of our creative work.

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This was my second project working with the G&T team and once again I was very impressed with the outcome. The quality of ideas, the execution of the creative and the ease of working with the team were all of the highest quality, and the results have proved that. It’s some of the strongest social creative I’ve worked on and I’ve had the pleasure of sharing with many other countries around the world as best in class.
Adam Wright, NIVEA

The Kicking Cage

nivea men

The Kicking Cage

This record breaking campaign celebrated NIVEA MEN’s partnership with Liverpool FC through online content that complemented the superbrand’s “Don’t let anything irritate you” TV commercial.

We shot two videos and created a Facebook app and plenty of engaging online content that delivered outstanding results.

The Kicking Cage campaign is a benchmark example of best-in-class integrated marketing. We couldn’t have achieved the amazing results without Giants & Titans’ creativity & flexibility.
NIVEA UK Digital Marketing
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Digital marketing

Kumho Tyre

Digital Marketing

Since 2014 we have supported Kumho Tyre across all digital channels, designing & building 2 iterations of their brand website, creating compelling social media content, managing online communities and activating their partnership with Tottenham Hotspur FC.

It’s a unique brand that gives us the opportunity to flex our creative muscles, swim against the tide of similarity in the congested UK tyre market and deliver stunning results too.

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G&T has been a dedicated partner of Kumho Tyre UK for many years and their creativity and support is invaluable. From the management of our website & social media and the activation of our partnership with Tottenham Hotspur FC to the provision of dealer support systems and business-critical tools, they’re an indispensable & highly trusted partner whom we hold in the highest regard.
John Thrupp, Marketing Director