Hacking Hurts

Kaspersky

Hacking Hurts

Your data is precious. If it’s hacked, it can affect almost every aspect of your life –  like being locked out of social accounts, having your photos shared, or even having your bank account emptied. When digital-security experts Kaspersky sought to raise awareness of this serious issue, we turned to a digital star.

G&T hooked up with YouTuber Josh Pieters to create a privacy prank that made a serious point. In our hidden camera film, Josh showed his friend Sophia Tuxford the consequences of unwittingly sharing your data.

As Josh took Sophia for a stroll around Birmingham city centre, she was presented with her own personal information in a variety of unexpected ways. From her name and number on the side of a passing van, to a busker singing about her recent holidays, the clues became more obvious and alarming. Climaxing with a whole marching band wearing T-shirts emblazoned with pictures from Sophia’s Instagram feed.

With an 18-strong crew, we captured each shocking moment in secret, including Sophia’s priceless reactions. Delivering a highly engaging piece of social content that drove home a timely message.

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Group rebrand

Global Infusion Group

Group rebrand

For over 30 years, Global Infusion Group have been serving up backstage hospitality and logistics at the world’s biggest shows and events. But as the business had grown into different divisions with separate identities, we were hired to create a new master brand – uniting every part of GIG and working across all marketing materials.

In close collaboration with our brand planning partners, we distilled six different identities into just two. These were given a fresh new look that could sit comfortably alongside the old style in the short term (while larger items like signage were updated) and also deliver longevity for the future.

Then, to make life easier for GIG’s global offices and army of suppliers, we developed a comprehensive brand book. This provided clear guidance on everything from mission statements to colour palettes, helping everyone bring the new brand to life in their day-to-day work.

Finally, we announced GIG’s bold new look to the world, via a multi-channel marketing campaign and totally transformed website. Giving this successful, established name a dynamic new global profile.

All our work has had a huge impact on the business, contributing to one of GiG’s biggest ever client wins for a major international event.

Thank you so much for taking the ‘confusion’ out of our ‘infusion’.

We love it all and are really excited now we are rolling it all out!

Bonnie May, Operations Director, Global Infusion Group
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Innovation Vouchers

Birmingham City University

Innovation Vouchers

We created the Innovation Vouchers launch campaign for Birmingham City University in partnership with Aston University and The University of Wolverhampton. We were responsible for the overall campaign concept including creating 10 original & diverse characters to represent different target audiences and the execution of the concept across a number of media channels.  The campaign delivered strong engagement, particularly from digital media.

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Amazing You

Bravissimo

Amazing You

When Bravissimo wanted to reach a younger audience, G&T was the perfect fit.

We discovered that Bravissimo’s expert advice, irresistible products and understanding that every woman is unique, all make customers feel great from the inside out. Hence our Amazing You campaign: A celebration of confidence and positivity; encompassing everything from national press to a Facebook app and social wall featuring real life amazing women. All centred around the Amazing You concept.

This long-term strategy is designed to allow both brand and audience to engage, enlighten and grow.

There’s only one word to describe Amazing You… Amazing! From concept to delivery we’re delighted with everything you’ve done for us and the impact it has had.
Nicola Yates, Senior Marketing Manager
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Emoji Wall

intu merry hill

Emoji Wall

A fun, interactive installation that brought the emojis from our WiFi launch campaign creative to life.

Our bespoke solution used cutting edge technology to recognise shoppers’ faces and expressions and convert them into an emoji.

We’ve never seen anything like the Emoji Wall before… and our shoppers love it! We couldn’t have done it without Giants & Titans’ creativity and techie prowess.
Jonathan Day, intu Merry Hill
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ZS Launch

MG Motor UK

ZS Launch

ZS represents a bold new era for iconic car brand MG, and our strong creative direction was an integral part of its successful launch.

With a multi-channel suite of assets covering press, online, outdoor, video and a launch event, we delivered an array of top-notch work that had massive cut-through for this vital new product launch.

A huge huge thank you for being a brilliant agency and fab people. We could not have achieved what we have without your dedication, creative flair and can-do attitude.
Louise Mitchell, Marketing Manager
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I am

Panache Lingerie

I Am

Panache don’t just make lingerie that fits a woman’s body. They make it to fit their attitude, their passions and their life experiences too.

Armed with the insight that a great bra that fits perfectly should make a woman feel the best she possibly can, boosting her confidence and letting her spirit shine, we created the “I am” campaign.

A celebration of everything that makes a modern woman.

It has been a pleasure to work with you. Our team & our retail partners love the work that you’ve created and the campaign is delivering outstanding results.
Leigh Norris, Marketing Director
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Partnership activation

Kaspersky Motorsport

Partnership activation

Since 2016 we’ve been responsible for creating content and managing the social media channels for Kaspersky Motorsport, activating the cybersecurity brand’s sponsorship of Scuderia Ferrari in Formula 1, DS Virgin racing in Formula E and Amna Al Qubaisi in Formula 4.

With engaging content before, during and after races and an active community of over 250,000 motorsport fans to be entertained between races our approach placed Kaspersky Lab in pole position among all of Scuderia Ferrari’s sponsors.

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Thank you very much for your support and for being such a great team! I have to say that working with you is the experience of a lifetime.
Darya Marina, Kaspersky Motorsport

The Kicking Cage

nivea men

The Kicking Cage

This record breaking campaign celebrated NIVEA MEN’s partnership with Liverpool FC through online content that complemented the superbrand’s “Don’t let anything irritate you” TV commercial.

We shot two videos and created a Facebook app and plenty of engaging online content that delivered outstanding results.

The Kicking Cage campaign is a benchmark example of best-in-class integrated marketing. We couldn’t have achieved the amazing results without Giants & Titans’ creativity & flexibility.
NIVEA UK Digital Marketing
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Digital marketing

Kumho Tyre

Digital Marketing

Since 2014 we have supported Kumho Tyre across all digital channels, designing & building 2 iterations of their brand website, creating compelling social media content, managing online communities and activating their partnership with Tottenham Hotspur FC.

It’s a unique brand that gives us the opportunity to flex our creative muscles, swim against the tide of similarity in the congested UK tyre market and deliver stunning results too.

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G&T has been a dedicated partner of Kumho Tyre UK for many years and their creativity and support is invaluable. From the management of our website & social media and the activation of our partnership with Tottenham Hotspur FC to the provision of dealer support systems and business-critical tools, they’re an indispensable & highly trusted partner whom we hold in the highest regard.
John Thrupp, Marketing Director