Ellesse

Cameron Norrie

Ellesse Campaign

With the run up to Wimbledon 2018 we were challenged with the task of launching Ellesse’s new tennis wear. We had the pleasure of working with Britain’s No.2 Cameron Norrie and gave him a great workout on the shoot to get some spectacular action shots with a twist. Above is one in a series of shots for Wimbledon which featured in an outdoor campaign round London. The rest of the campaign for Ellesse’s 2018/19 tennis wear will be launched later in the year.

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Innovation Vouchers

Birmingham City University

Innovation Vouchers

We created the Innovation Vouchers launch campaign for Birmingham City University in partnership with Aston University and The University of Wolverhampton. We were responsible for the overall campaign concept including creating 10 original & diverse characters to represent different target audiences and the execution of the concept across a number of media channels.  The campaign delivered strong engagement, particularly from digital media.

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The North Pole

Kaspersky Lab

Digital Marketing

As part of their Global Partnerships & Sponsorships initiative, Kaspersky Lab is supporting a pioneering group of 12 women as they strive to ski to the geographic North Pole.

Our ethereal, engaging campaign incorporated a wealth of social media content, from videos to images to infographics – all shared with millions of Kaspersky Lab fans around the globe.

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Urban Skin

Nivea

Urban Skin

Global icon NIVEA launched its new Urban Skin range in 2017, and G&T played an integral role in helping them reach a fresh new segment of the ultra-competitive skincare market.

Through a range of engaging creative techniques we were able to introduce the product to millions of NIVEA’s followers on Instagram, Facebook and – for the first time ever – Snapchat. The results were so strong we received praise from Facebook and Snap for the strength of our creative work.

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This was my second project working with the G&T team and once again I was very impressed with the outcome. The quality of ideas, the execution of the creative and the ease of working with the team were all of the highest quality, and the results have proved that. It’s some of the strongest social creative I’ve worked on and I’ve had the pleasure of sharing with many other countries around the world as best in class.
Adam Wright, NIVEA

Panache Sport Campaign

Panache Sport

Panache Sport Bra Campaign

When Panache Lingerie wanted to stand out in the D+ sports bra market, we called in an Olympian and created a shoot featuring Nicola Adams, the first ever woman to take gold in the boxing ring.

We shot Nicola in an old warehouse with a pop-up boxing ring and 10 women from the Panache team who joined Nicola for a real aerobics class, demonstrating how the product looked and moved among different women of all sizes and shapes.

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Giants & Titans’ concept was a winner from the start and the casting of Nicola Adams was inspired. Everyone at Panache is delighted with the shoot and the amazing work that came out of it!
Jennie Bianco, Head of Marketing

Partnership activation

Kaspersky Motorsport

Partnership activation

Since 2016 we’ve been responsible for creating content and managing the social media channels for Kaspersky Motorsport, activating the cybersecurity brand’s sponsorship of Scuderia Ferrari in Formula 1, DS Virgin racing in Formula E and Amna Al Qubaisi in Formula 4.

With engaging content before, during and after races and an active community of over 250,000 motorsport fans to be entertained between races our approach placed Kaspersky Lab in pole position among all of Scuderia Ferrari’s sponsors.

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Thank you very much for your support and for being such a great team! I have to say that working with you is the experience of a lifetime.
Darya Marina, Kaspersky Motorsport

Digital marketing

Kumho Tyre

Digital Marketing

Since 2014 we have supported Kumho Tyre across all digital channels, designing & building 2 iterations of their brand website, creating compelling social media content, managing online communities and activating their partnership with Tottenham Hotspur FC.

It’s a unique brand that gives us the opportunity to flex our creative muscles, swim against the tide of similarity in the congested UK tyre market and deliver stunning results too.

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G&T has been a dedicated partner of Kumho Tyre UK for many years and their creativity and support is invaluable. From the management of our website & social media and the activation of our partnership with Tottenham Hotspur FC to the provision of dealer support systems and business-critical tools, they’re an indispensable & highly trusted partner whom we hold in the highest regard.
John Thrupp, Marketing Director