Group rebrand

Global Infusion Group

Group rebrand

For over 30 years, Global Infusion Group have been serving up backstage hospitality and logistics at the world’s biggest shows and events. But as the business had grown into different divisions with separate identities, we were hired to create a new master brand – uniting every part of GIG and working across all marketing materials.

In close collaboration with our brand planning partners, we distilled six different identities into just two. These were given a fresh new look that could sit comfortably alongside the old style in the short term (while larger items like signage were updated) and also deliver longevity for the future.

Then, to make life easier for GIG’s global offices and army of suppliers, we developed a comprehensive brand book. This provided clear guidance on everything from mission statements to colour palettes, helping everyone bring the new brand to life in their day-to-day work.

Finally, we announced GIG’s bold new look to the world, via a multi-channel marketing campaign and totally transformed website. Giving this successful, established name a dynamic new global profile.

All our work has had a huge impact on the business, contributing to one of GiG’s biggest ever client wins for a major international event.

Thank you so much for taking the ‘confusion’ out of our ‘infusion’.

We love it all and are really excited now we are rolling it all out!

Bonnie May, Operations Director, Global Infusion Group
  • SHARE:

Panache Sport Campaign

Panache Sport

Panache Sport Bra Campaign

When Panache Lingerie wanted to stand out in the D+ sports bra market, we called in an Olympian and created a shoot featuring Nicola Adams, the first ever woman to take gold in the boxing ring.

We shot Nicola in an old warehouse with a pop-up boxing ring and 10 women from the Panache team who joined Nicola for a real aerobics class, demonstrating how the product looked and moved among different women of all sizes and shapes.

  • SHARE:
Giants & Titans’ concept was a winner from the start and the casting of Nicola Adams was inspired. Everyone at Panache is delighted with the shoot and the amazing work that came out of it!
Jennie Bianco, Head of Marketing

Partnership activation

Kaspersky Motorsport

Partnership activation

Since 2016 we’ve been responsible for creating content and managing the social media channels for Kaspersky Motorsport, activating the cybersecurity brand’s sponsorship of Scuderia Ferrari in Formula 1, DS Virgin racing in Formula E and Amna Al Qubaisi in Formula 4.

With engaging content before, during and after races and an active community of over 250,000 motorsport fans to be entertained between races our approach placed Kaspersky Lab in pole position among all of Scuderia Ferrari’s sponsors.

  • SHARE:
Thank you very much for your support and for being such a great team! I have to say that working with you is the experience of a lifetime.
Darya Marina, Kaspersky Motorsport