It’s an alarming fact. 60% of dads don’t expect to receive anything on Father’s Day. Our campaign for NIVEA MEN addressed this by giving one devoted father (and Liverpool FC supporter) a very special thank you.
We created a programme of highly engaging and emotive social content to help dads get what they’re due. First, we invited Liverpool fans to video themselves saying, “thanks dad”. Then came some added star power, as five LFC stars thanked their own fathers and told us how their dads had influenced their lives and careers.
These videos drove viewers to a custom landing page where they could nominate their dads for a fantastic prize. With the winner chosen, our central piece of content showed Liverpool FC Legend Robbie Fowler surprising the winning dad at home and presenting them with the ultimate LFC fan experience.
Powered by a smart social strategy, our film drove engagement in the run-up to Father’s Day to raise awareness and stimulate sales – and remind people everywhere to say, “thanks dad”.