Global Infusion Group

Group rebrand

For over 30 years, Global Infusion Group have been serving up backstage hospitality and logistics at the world’s biggest shows and events. But as the business had grown into different divisions with separate identities, we were hired to create a new master brand – uniting every part of GIG and working across all marketing materials.

In close collaboration with our brand planning partners, we distilled six different identities into just two. These were given a fresh new look that could sit comfortably alongside the old style in the short term (while larger items like signage were updated) and also deliver longevity for the future.

Then, to make life easier for GIG’s global offices and army of suppliers, we developed a comprehensive brand book. This provided clear guidance on everything from mission statements to colour palettes, helping everyone bring the new brand to life in their day-to-day work.

Finally, we announced GIG’s bold new look to the world, via a multi-channel marketing campaign and totally transformed website. Giving this successful, established name a dynamic new global profile.

All our work has had a huge impact on the business, contributing to one of GiG’s biggest ever client wins for a major international event.

Thank you so much for taking the ‘confusion’ out of our ‘infusion’.

We love it all and are really excited now we are rolling it all out!

Bonnie May, Operations Director, Global Infusion Group
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