Panache Lingerie

I Am

Panache don’t make lingerie that fits a woman’s body. They make it to fit their attitude, their passions and their life experiences too.

Armed with the insight that a great bra that fits perfectly should make a woman feel the best she possibly can, boosting her confidence and letting her spirit shine, we created the “I am” campaign.

A celebration of everything that makes a modern woman.

It has been a pleasure to work with you. Our team & our retail partners love the work that you’ve created and the campaign is delivering outstanding results.
Leigh Norris, Marketing Director
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