Urban Skin

Global icon NIVEA launched its new Urban Skin range in 2017, and G&T played an integral role in helping them reach a fresh new segment of the ultra-competitive skincare market.

Through a range of engaging creative techniques we were able to introduce the product to millions of NIVEA’s followers on Instagram, Facebook and – for the first time ever – Snapchat. The results were so strong we received praise from Facebook and Snap for the strength of our creative work.

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This was my second project working with the G&T team and once again I was very impressed with the outcome. The quality of ideas, the execution of the creative and the ease of working with the team were all of the highest quality, and the results have proved that. It’s some of the strongest social creative I’ve worked on and I’ve had the pleasure of sharing with many other countries around the world as best in class.
Adam Wright, NIVEA