Panache Sport

Panache Sport Bra Campaign

When Panache Lingerie wanted to stand out in the D+ sports bra market, we called in an Olympian and created a shoot featuring Nicola Adams, the first ever woman to take gold in the boxing ring.

We shot Nicola in an old warehouse with a pop-up boxing ring and 10 women from the Panache team who joined Nicola for a real aerobics class, demonstrating how the product looked and moved among different women of all sizes and shapes.

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Giants & Titans’ concept was a winner from the start and the casting of Nicola Adams was inspired. Everyone at Panache is delighted with the shoot and the amazing work that came out of it!
Jennie Bianco, Head of Marketing