Amazon + Drone + Clarkson

Some say he is a fool, some say he is now richer than he was before and some say he is a legend.

All we know is that Amazon have got him to advertise their latest foray into drone delivery.

At some point we will be seeing drone delivery but it will naturally happen in places where the drones cannot interfere with civil aviation, urban areas and so forth. With a current 15 mile flight range delivering in places that desperately suffer from bad logistic networks, such as the Africa’s, is still a little way off. However, the aviation trickiness and built up area issues will be less of a worry.

But while we wait for out next home delivery to come crashing through our roof or smashing down on the car, here’s Jeremy Clarkson’s take on how useful it will be in that emergency situation where a child NEEDS something right now and just can’t wait because people will die otherwise.. First world problem huh.

Where next with Drones?

Giants and Titans | Birmingham Creative Agency | DJI Phantom X

We have a DJI Phantom 3 Advanced drone at the agency and are always experimenting with ways in which we can use it.

This month we are taking it indoors to a client to capture some unique footage of what they do best. More on that story when we have the videos to share! It’s gonna be good…

But why have we got a drone you might say because after all it’s “just a flying camera” (as someone once said to me!)

It’s not about the camera or really the technology itself, although all the Fly-to-Home, Autopilot, Follow-Me, GPS and 1080p tech’ is pretty god damn funky! It’s about being creative with the technology so it’s what you do with it that makes it a superb creative tool.

So that’s why we bought it.

Imagine how pleased we were when we saw this video today from DJI who make our drone saying that it is meant to be a creative tool and something that is powering all sorts of sectors.

The video is about where drones are going next and some of it is just amazing. Watch the Painting The Sky function they have conjured up. If just half of this stuff comes to market who knows where the creative limit is with such a tool.

The G&T drone’s first flight

In our never ending quest for fresh perspectives, we’ve got a drone in the agency. While it’s not the easiest beast to tame, when it gets in the air the results are impressive. See what you think from this recent test flight over intu Merry Hill.