Stunning interactive video by SPP

Here’s a really clever interactive video from Swedish Pension Firm SPP that shows two alternative visions of 2045.

SPP-interactive-video

The smart part of the video is the interactivity: by sliding the vertical divider bar left or right, we are shown SPP’s ‘sustainable saving’ version of 2045 contrasted with the rather darker, gloomier alternative.

Combining creativity and technology in this way makes the point in an amazingly effective way. Check it out at http://earth2045.com/